Apple and BMW share a fondness for sleek engineering, but is that enough for them to bond over an electric car?
Reports out of Germany are giving the proposition a definite maybe — with claims the two are teaming up to take on Tesla.
Apple has been talking with BMW since the fall of 2014 about appropriating aspects of the company’s i3 electric car, according to German business magazine Manager Magazin.
The i3, BMW’s first all-electric vehicle, is said to have a carbon-fiber body that Apple wouldn’t mind incorporating into its own entry in the $1 trillion auto industry.
Tech and Tesla watchers have been aflutter since February after The Wall Street Journal reported Apple CEO Tim Cook had signed off on an electric-car project, code-named Titan, in 2014.
Adding fuel to the fire was Apple’s recent hiring of Chrysler veteran Doug Betts and a slew of other automotive experts.