Author: Ersin Kara

Türk otomotiv pazarında rekor düşüş     Otomotiv pazarı küçülmeye devam ediyor…Otomotiv Distribütörleri Derneği’nin verilerine göre, Avrupa’da otomotiv pazarı 8 aylık dönemde yüzde 6.1 artarken, Türkiye otomotiv pazarı 21,5 daralma ile en fazla küçülen pazar oldu. Otomotiv Distribütörleri Derneği ODD, Ağustos ayı Avrupa Otomobil Pazar Değerlendirmesini yayımladı. Avrupa’da otomotiv pazarı Ocak-Ağustos döneminde yüzde 6,1 artarak 9 milyon 854 bin 961 adete yükseldi. 2013 yılının aynı döneminde toplam 9 milyon 286 bin 863 adet satış gerçekleşmişti. Avrupa’da en fazla düşüş yüzde 4,8 ile Hollanda’da görülürken, bunu yüzde 3,8 ile Avusturya, yüzde 2,5 ile İsviçre ve yüzde 0,8 ile Belçika takip etti. Aynı dönemde, satışlarını en çok artıran ülke ise yüzde 38,7 ile Portekiz oldu. İrlanda’nın yüzde 32, İzlanda’nın da yüzde 30,4 oranında satışlarını artırdığı belirlendi. Avrupa genelinde otomotiv pazarı büyürken, Türkiye’de ise daralma devam etti. Ocak-Ağustos döneminde, Türkiye’nin yüzde 21,5 daralma ile en fazla küçülen pazar olması dikkat çekti. 8 aylık dönemde 406 bin 967 araç satışı yapıldı. Geçen yıl ise satış 518 bin 382 adet olmuştu. Otomobil satışları da yüzde 20,5 azalarak 399 bin 429 adetten 317 bin 506 adete düştü. Hafif ticari araç pazarı da yüzde 24,8 oranında daralarak 89 bin 461 adete geriledi.             Kaynak: http://www.kanalb.com.tr/haber.php?HaberNo=58014

Otomotiv sektöründe yeni çağ   Otomobil üretiminde dünyanın öncü ülkelerinden biri olan Almanya’da, otomotiv sanayi çağın şartlarına ayak uydurmaya çalışıyor. Uzmanlar sektörün büyük bir değişimin eşiğinde olduğunu belirtiyorlar. Almanya’nın en büyük otomobil üreticisi konumunda bulunan Volkswagen Grubu’nun Yönetim Kurulu Başkanı Martin Winterkorn şirketini 2018 yılına kadar dünyanın en büyüğü yapmak istiyor. Sektörün içinde olan bazı uzmanlara göre Winterkorn söz konusu hedefe içinde bulunduğumuz yılın sonunda bile ulaşabilir. Ancak rekor satış rakamları ve son derece iyi istatistiklere rağmen başarılı yöneticiyi tedirgin eden gelişmeler yaşanıyor otomotiv dünyasında. Bir süre önce Volkswagen’ın merkezi Wolfsburg’da yaklaşık bin kişilik bir yönetici grubuna konuşma yapan Winterkorn, otomobil ile internetin birlikteliği, ulaşımda yeni yöntemler ve otomobil paylaşımı modelinin şirket felsefesini zorunlu olarak nasıl değiştireceğini dile getirdi. 25 yılı aşkın süredir otomotiv endüstrisine yönelik hizmet veren uluslararası denetim ve danışmanlık şirketi Ernst & Young çalışanı Peter Fuß da yaşanan süreci müzik endüstrisindeki plaktan CD’ye, CD’den iTunes’e geçilen sürece benzeterek, otomotiv sanayinin de böyle bir paradigma değişikliği içinde olduğunu belirtti. Ulaşımda artan seçenekler Modern müşteri artık kendine ait bir otomobile sahip olma konusunda ısrarcı değil. Onun önceliği A noktasından B noktasına en uygun ve rahat şekilde ulaşmak. Bunun için akıllı telefonundaki uygulamalar sayesinde dilediğinde tren, dilediğinde otobüs, kiralık elektrikli bisiklet, o güzergâhta yolculuk eden biri ile yolculuk gibi, buna benzer daha pek çok seçenekten birini tercih edebiliyor. Bazı otomotiv devleri bu yeni çağa ayak uydurmaya başladılar. Örneğin Mercedes- Benz firması “Car2Go” adını verdiği sistemle büyük şehirlerde otomobile ihtiyaç duyanlara alternatif çözüm sunuyor. Aynı hizmeti BMW grubu “DriveNow” adı ile sunuyor. Burada şehrin her tarafında bulunan araçlara, daha önce sisteme kaydolmuş kişiler belli bir şifre ile binip, otomobili park edene dek kullandıkları süre için belli bir ücret ödüyorlar. Dakika hesabı ile kesilen bu ücret kredi kartından çekiliyor. Şehir içi yolculuklar için müşterinin sahip olduğu geniş seçenek yelpazesi uzun mesafelerde azalıyor. Ancak her halükarda otomobil artık yavaş yavaş bir prestij objesi olmaktan çıkmaya başladı. İnternet ile yetişen yeni nesil için otomobil, birçok ulaşım seçeneğinden biri sadece. Silikon Vadisi de sektöre giriyor Otomotiv devlerini endişelendiren bir başka tehlike de Google, Apple ve Facebook gibi dev şirketlerin bu alana yönelme ile ilgili planları ve hatta çalışmaları. Bergisch Gladbach Yüksek Okulu Öğretim Üyelerinden Otomobil Uzmanı Stefan Bratzel tüketici ile iletişime geçmenin yeni ulaşım modellerinde çok merkezi bir rol oynadığını ifade etti. Bratzel ayrıca Google, Facebook ya da Apple gibi şirketlerin ulaşım sektöründe hizmet vermeyi başarmaları ve ulaşım zincirini kontrol edebilmeleri durumunda gelecekte bu pazarın çok ciddiye alınması gereken oyuncuları olabileceklerini kaydetti. Alman otomotiv sanayi şu ana dek internet bağlantılı otomobiller ve dijital ulaşım modelleri konusunda, uluslararası rekabette gayet iyi bir konumda. Ancak Google’ın “Concept Car” adını verdiği proje bu şirketlere soğuk terler döktürebilir yakında. Youtube’da yayınlanan bir videoda yumurta şeklinde, direksiyonu ve pedalları olmayan bir aracın iki kişiyi kendiliğinden A noktasından B noktasına taşıdığı görülüyor. Bu da günümüz insanının ihtiyacını karşılamaya yetiyor.               Kaynak: http://t24.com.tr/haber/otomotiv-sektorunde-yeni-cag,272375

Nissan USA aims to keep electric car battery production     WASHINGTON: Japanese automaker Nissan is dismissing speculation that it intends to scale back electric car battery production at its US plant in Tennessee.   Nissan’s ambitious electric vehicle program has been a signature initiative of Carlos Ghosn, the chief executive at both Renault and Nissan. “The Renault-Nissan Alliance remains 100 percent committed to its industry-leading EV program,” spokesman Travis Parman said in a statement. “This global commitment continues for the foreseeable future, and we have not taken any decision whatsoever to modify battery sourcing allocation.” Parman said Nissan has no plans to “impair” its battery investments in the United States or Britain. His comments came after media reports suggested that the Renault-Nissan alliance was re-evaluating its battery strategy. The proposal under consideration includes curtailing production at Nissan-operated battery plants in England and the United States in order to instead purchase electric vehicle batteries from the Korean company LG Chem. The speculation about Nissan’s cutbacks circulated as Tesla, the electric vehicle maker based in Palo Alto, outside San Francisco, joins with Panasonic to build a new $5 billion battery factory in Nevada set to build 500,000 batteries a year by 2020. Tesla currently sells about 1,500 vehicles per month but has new smaller, less expensive models on the drawing board, according to the company’s founder billionaire Elon Musk. Parman noted the Nissan Leaf is the best-selling electric vehicle in the US, having set records for 18 consecutive months. Leaf sales are up 34 per cent through August. In addition, electric-powered Leaf sales have topped 3,000 units in three of the last four months, Parman said. Nissan is promoting the Leaf through a “No Charge to Charge” incentive offering two years of no-cost charging to new Leaf buyers, in 11 key markets around the US such as Los Angeles, San Francisco and Seattle. Nissan has helped install more than 650 quick chargers in markets across the US, and Nissan is working with partners on 500 additional chargers over the next year, Parman said. Nissan has also announced plans for introducing for a battery electric cargo van in the US. The Nissan battery plant in Smyrna. opened in the spring of 2013 and is the largest Li-ion automotive battery plant North America and the only plant controlled by a carmaker. The heavily automated plant covers 475,000-square feet and is capable of making as many as 200,000 batteries annually. The battery plant sits next to the Nissan assembly plant, which was retooled in 2012 to accommodate Leaf production. The Leaf is manufactured on the same line as the Altima and Maxima so volume can readily be adjusted among the vehicles to meet demand. But electric vehicle sales continue to struggle. “There are many different options for consumers to choose from to power their cars. Electricity and pure battery cars have some advantages but also major hurdles to win over consumers,” noted Art Wheaton, automotive industry expert at Cornell University. “It is also very difficult to change the mindset of drivers after more than 115 years of gasoline dominance. Without major technological innovation, new legislation or tax incentives, batteries still fall short.” In addition, gas prices have decreased or stabilized in many areas. Even though Tesla’s new factory may help electrical battery development, the technology remains overall “too heavy, too costly, and rely on Lithium, which is not as readily available as gasoline,” Wheaton said.           Source: http://economictimes.indiatimes.com/articleshow/43014802.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

Growth seen for automotive logistics sector   Demand for automotive logistics services is forecast to grow this year by 6 percent in Europe and 5 percent in North America, according to a new report by industry research and analysis firm Transport Intelligence. The automotive industry in North America continues a broad recovery from the recession, and the industry’s health in Germany and the U.K. is expected tol balance out problems in France and Italy, the report said. Underlying demand for automotive logistics services is healthy, as a strengthening economy boosts vehicle sales in developed nations and rising prosperity stimulates demand for car ownership in emerging economies. Global vehicle sales increased year-over-year in July for the 13th consecutive month, and totaled 50.2 million units during the year’s first seven months — a 2.6 percent year-over-year increase, according to WardsAuto. Asia-Pacific countries accounted for nearly half of the January-July volume, followed by North America with 23 percent and Europe with 22 percent, China and other emerging markets may post the biggest challenge for the automotive logistics sector, Transport Intelligence said. The report cited lack of openness in China’s growing market, and noted that knowledge of local conditions is essential. As supply chains become more global and complex, logistics providers can expect increasing demand for their services, especially as systems integrators, the report said. “Big car companies are now faced with a trend towards networked supply chains, often crossing continents and making life much more expensive and complicated than the ‘local for local’ production model they have always striven to create,” Transport Intelligence said. Source: http://www.joc.com/growth-seen-automotive-logistics-sector_20140920.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+joc%2Faajm+(Journal+of+Commerce)

Saraç’tan Toyota’ya Ziyaret     İşadamı Cihan Saraç, Toyota Otomotiv Sanayi Türkiye Genel Müdür ve CEO’su Orhan Özer’i ziyaret etti.   Ziyaretinin amacını fabrika çalışmaları ve üretilen yeni model araçlara yönelik bilgiler almak olarak belirten Saraç, “Toyota hem ülkemiz dışında hem Ülkemiz ve İlimizin ekonomik katkısı açısından önemli bir yere sahip. İstihdam kapısı olarakta önemli bir etken olan bu fabrikanın İlimizde olması da Sakarya için ayrı bir kazanç. Temennimiz fabrikanın uzun yıllarca ilimizde kalarak yeni yatırımcılara da ilham kaynağı olmasıdır” dedi. Toyota Otomotiv Sanayi Türkiye Genel Müdür ve CEO’su Orhan Özer ise ziyaretinden dolayı Cihan Saraç’a teşekkür ederek, Toyota ismine layık şekilde çalışmalara devam ettiklerini söyledi.       Kaynak: IHA

Ford offers surveillance mode technology to encourage expanded adoptio     Ford Motor Company is announcing the availability of its multi-patent-pending surveillance mode technology to other vehicle manufacturers and for use in military applications. Award-winning surveillance mode – available on Ford Police Interceptor – was developed to warn law enforcement officers of unexpected approaches from behind the vehicle. It is being made available by Ford and through InterMotive Inc. to expand adoption of the system to help protect law enforcement officers and military personnel around the globe Ford Motor Company is announcing the availability of its multi-patent-pending surveillance mode technology to other vehicle manufacturers and for use in military applications. Award-winning surveillance mode – available on Ford Police Interceptor – was developed to warn law enforcement officers of unexpected approaches from behind the vehicle. It is being made available by Ford and through InterMotive Inc. to expand adoption of the system to help protect law enforcement officers and military personnel around the globe. “We want to assist with and improve the security of all police officers – whether they are using a Ford Police Interceptor or a competitive vehicle” Ford and InterMotive worked together to develop, manufacture and provide the surveillance mode system for use on Ford Police Interceptor beginning with 2014 vehicles. InterMotive, based in Auburn, California, is known for providing innovative vehicle control systems for various applications, including law enforcement. The system uses the existing rearview camera and radar to detect a person approaching the vehicle from behind and then automatically sounds a chime, rolls up the driver’s side window, lock all doors and flashes exterior lighting. While officers write reports, monitor their in-car computer or radar and perform other tasks sitting in their vehicles, surveillance mode gives them an extra set of eyes to help protect against threats. When the system is activated by the officer, it provides added situational awareness and a first line of defense from potential assailants. “We want to assist with and improve the security of all police officers – whether they are using a Ford Police Interceptor or a competitive vehicle,” said Randy Freiburger, Ford police and ambulance special vehicle engineering supervisor. “Combining existing Ford technologies with the development of a new control module and software has created an innovative system that improves security for police officers while they are in their vehicles.” Ford recently earned the National Organization of Black Law Enforcement Executive’s Award for development and offering of Surveillance Mode technology and its significant contributions toward improving officer security. The award was presented at NOBLE’s 38th Annual Conference and Exhibition. “We are honored to receive this prestigious award from NOBLE and hope to expand adoption of the innovative technology throughout the industry,” said Chris Danowski, director of technology commercialization and licensing, Ford Global Technologies LLC. “Since surveillance mode technology is also applicable to military use, Ford and InterMotive are showcasing it to various governmental agencies as well.” “Working with Ford, we have been able to bring creative solutions to the market for many years,” said Greg Schafer, president of InterMotive. “Working with Ford on this project has been especially gratifying because of the increase in officer security surveillance mode provides – officers immediately understand just how much this product can help them in the field.” For those wishing to license the technology from Ford, it and other technologies are available through Ford’s corporate Technology Licensing Portal.           Source: http://www.automotive-business-review.com/news/ford-offers-surveillance-mode-technology-to-encourage-expanded-adoption-180914-4378014

Apple vs Android: the new automotive rivalry   The next key automotive battleground looms not in the way a car drives, but in the way it connects us.   Connectivity in cars is an automotive minefield that straddles what consumers want from their car and, what some experts believe, they shouldn’t have. For most people, checking your email or texting while behind the wheel essentially means taking your eyes off the road, creating a deadly hazard for all surrounding motorists. According to global data released earlier this year, using a mobile phone while driving is a contributing factor in one in every four motor vehicle accidents. And yet, separate research undertaken in Australia has found that the prevalence of mobile phone use in cars is still shockingly high. People know they shouldn’t use their phones while driving. Most can’t resist. A 2011 government survey found that 93 per cent of Australian drivers owned a mobile phone and, of these drivers, 59 per cent reported using their mobile phone at the wheel, with 31 per cent of drivers reading, and 14 per cent sending text messages while driving. But, as with nearly every other facet of the modern car, change is in the wings. Car makers are increasingly embracing the internet age and incorporating new technology which better facilitates our online lives. Higher end car makers such as Audi and BMW already offer email dictation and web searches. But Apple and Google, perhaps not surprisingly, are at the forefront of even more change. Their respective CarPlay and Android Auto software loom as the next big step in connectivity in cars, using a vehicle’s in-built touchscreen, steering wheel mounted controls or other existing switchgear to perform tasks from our phones. In short, the technology purportedly allows us to perform more tasks from our cars, but more safely. The assumption is that car buyers will pick their choice of software – CarPlay or Android Auto – depending on whether they’re an Apple aficionado or an Android loyalist. Smaller, more selective software is also in the pipeline, including a Bluetooth app that will read text messages and status updates to you and, somewhat more interestingly, let you speak a custom message that will be transcribed to your recipient. However local safety experts aren’t convinced, adamant that this so-called tech revolution will simply add to the number of accidents caused by distraction. Professor Mark Stevenson, the director of the Monash University Accident Research Centre, believes the only effective way to ensure safe use of mobile phones at the wheel is to intervene with blockage devices. “We know there are crash estimates as high as 32 per cent related to driver distraction, and a significant part of that is distraction caused by mobile phones,” Prof Stevenson said. “I’m quite surprised to see this new technology coming through. It looks as though it will make the driving experience much more complicated for a driver, and that’s a significant concern.” Car makers, meanwhile, can’t get hold of said technology fast enough. Among other reasons, embracing it is seen as a sure way for them to entice young people to fall in love with the car again: combining their love of the digital age and connectivity with the more traditional and oft-romanticised idea of freedom – owning a set of wheels. In a recent interview with Fairfax Media, Mazda’s global president Masamichi Kogai pointed to new technology as one of the key area for auto makers to entice young people back into the fold. “One of my beliefs is that unless you can develop and build products that young people really want, you’re never going to succeed,” Kogai said through an interpreter. There are other tangible benefits of connecting cars to the internet. The practice would potentially allow vehicles to send and receives information for remote diagnostics for technicians, or allow insurance companies to use telematics to measure individual driver behaviour – applying that information to set insurance premiums. According to research from Ernst & Young, some 88 per cent of new cars will be fitted with telematics by 2025. In many ways, the transformation is already underway with the integration of Bluetooth phone and audio streaming in nearly all new vehicles. However, tech firms want to make the practice safer again. Or, at least that’s the major selling point from Apple and Google. Apple CarPlay Apple’s CarPlay is largely seen as the poster child of the car connectivity revolution. Unveiled in March this year, CarPlay enables drivers to make calls and listen to or dictate messages using Siri, as well as listening to music and watching movies. The software is an extension of Holden’s MyLink or Ford’s Sync systems that already tap into Apple’s handsfree devices, facilitating the use of music or radio apps such as Pandora. Like all Apple software, CarPlay isn’t compatible with rival devices from the likes of Samsung and HTC. CarPlay is configured on screen in much the same way as a regular iPhone or iPad, using the familiar iOS interface. “CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” Apple’s vice president of iPhone and iOS product marketing, Greg Joswiak, said at the time of launch. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimised distraction.” Apple has already reached formal agreements with Ferrari, Mercedes-Benz, Hyundai, Honda and Volvo to begin rolling out CarPlay in new vehicles globally from later this year. In addition, myriad other car manufacturers have signed up for the technology, meaning it will only be a matter of time before their respective collaborations come to fruition. Fairfax Media understands the CarPlay function won’t likely make it to Australia until next year. Mercedes-Benz in Australia is slated as one of the first big car makers to introduce the technology, however the local arm is yet to receive a definitive date on the roll out. “We don’t have any sort of date of when it’s happening globally or locally,” a spokesman said. Earlier this year, Mercedes-Benz marketing and sales boss Ola Kallenius said the technology would change the way we interacted from our cars. “Younger customers organise their lives in different ways – they’re always on,” he said. “Our goal is to offer a seamless and convenient experience when it comes to using smart phones and tablets or online services in our cars … which CarPlay provides.” There are three key platforms for CarPlay: voice control, your car’s in-built touchscreen (if applicable) and your car’s existing buttons or switchgear. In terms of texting, Apple’s Siri software will be able to read text messages to you and allow you to dictate reply messages without looking down at your phone. Using Apple maps or listening to music can be facilitated in the same way. However, Prof Stevenson has reservations about the technology. Instead, he is an eager proponent of phone blockage devices in cars. Such technology is already rolled out in the United States to stop drivers from sending or receiving text messages, however it has only had minimal take up among telcos and road users alike. Prof Stevenson would like to see the same technology enforced in Australia, where it is currently compulsory to hold your phone in a cradle device in most states and territories in order to use it for phone calls. “This technology – such as using voice commands to do different things on your phone – still isn’t safe,” Prof Stevenson said. “We already know that handsfree mobile use is equally as dangerous as holding your phone and not using the Bluetooth in your car. The cognitive process of holding a conversation is the big problem here, that’s what ultimately distracts you from driving the car.” Much of Prof Stevenson’s concern stems from the fact that there is still confusion around phone use in the car. Whereas drink driving is universally condemned by authorities, and backed up with telling statistics, some phone use such as talking through the Bluetooth system is still permitted, meaning that drivers can still rationalise the need to use their devices for other tasks. However, Apple argues CarPlay would encourage safer use of the phone while driving, allowing you to utilise your phone’s various apps “while your eyes and hands stay where they belong”. Android Google has mounted the biggest challenge to the Apple CarPlay system with the announcement of its Android Auto software in June. Like Apple, it has a lengthy list of automaker partners, with increasing overlap. Early reviews suggest the Google system will offer enhanced voice functionality. For example you could ask ‘What is the weather in Canberra’ or ‘What is the address of Parliament House’ and get an immediate response. From here, you can simply instruct Android Auto to ‘navigate there’ to get turn-by-turn directions via Google Maps, seen as a key trump card for the software. Social media remains something of a grey area for car manufacturers and tech firms alike. Until now, neither Apple nor Google have properly spelled out their intentions for functions like Facebook, Instagram or Twitter. And for good reason, according to the US-based AAA Foundation for Traffic Safety. It commissioned a study last year that found hands-free phone conversations while driving quadruple the risk of causing a traffic crash and are no less distracting than holding a phone to your ear. Using voice-to-text technology to send email is even more dangerous and can cause “inattention blindness,” said Jake Nelson, the organisation’s director of traffic safety and research. “You see the pedestrian walk right out in front of your car or you see that red light right in front of you but you don’t really comprehend it or react to it.” Like Prof Stevenson, the foundation urges the auto industry to install locks to prevent drivers from checking with social media networks while the vehicle is moving. Some carmakers, such as Chrysler, have engineered their existing systems with prohibitions. Hyundai is among the growing number of brands set to offer both Apple CarPlay and Android Auto in Australia simultaneously from next year. Hyundai Australia spokesman Bill Thomas said the technology would revolutionise the driving experience across Australia’s vast distances. “We’re looking at it, we’re definitely investigating it and will be looking at testing it at some point – it’s definitely something that’s on our radar,” Thomas said. Thomas said Hyundai Australia and other car makers would likely monitor the rollout of CarPlay and Android Auto abroad closely before testing the waters in Australia. “I’d imagine both systems will be right to go when it comes time to bring them to Australia, given that they will be rolled out in the US and Europe,” he said. “As with a lot of new technologies, having them in place overseas certainly helps to get the ball rolling with authorities in Australia.” Like CarPlay, Android Auto can be facilitated by a car’s touchscreen or switchgear, as well as the human voice. The latter element continues to present problems. Car companies and tech firms alike are seemingly grappling with how to get the new technology to obey voice commands with the same intuitiveness as smartphones. In the United States, voice control failures are new car owners’ top complaint, according to J.D. Power & Associates, which just gave a failing grade to companies’ attempts to make vehicles talk – and listen. Figures show almost one-in-four US motorists use voice recognition in their cars daily and 53 percent tap it at least once a week, up from 47 per cent two years ago. By 2020, 68 million vehicles worldwide will have voice controls, up 84 percent from 37 million in 2014, according to researcher IHS Automotive. Vocabularies are also being expanded beyond the latest systems’ 2 million words, which is up from only 500,000 a few years ago, said Arnd Weil, vice president of Nuance Automotive, a provider of voice systems to the likes of Ford, General Motors and Chrysler Group. The biggest breakthrough may be the adoption of so-called natural speech recognition, common on smartphones and already introduced in some General Motors models and to be introduced to Australia in the upcoming Falcon FG X later this year through Ford’s Sync2 infotainment system. Rather than struggling through a robotic and tedious exchange to get the message, these systems comprehend conversational language by recognizing key words and acting on them. “You talk like you would talk to a human,” Weil said. “You say, ‘Navigate to my office,’ and the system figures it out.” In a few years, a dashboard will initiate conversations, acting like a sort of personal assistant on wheels, Weil said. “It can remind you, ‘your telephone conference call is starting in a minute. Shall I dial the number now?’.”             Source: http://www.drive.com.au/motor-news/apple-vs-android-the-new-automotive-rivalry-20140918-10i28z.html

  Türkiye’de Dünya Otomotiv Konferansı 5-6 Kasım’da   Türkiye’de Dünya Otomotiv Konferansı 5* Elite World Istanbul Hotel’de gerçekleşecektir (5-6 Kasım 2014). Londra yerleşik Worldwide Partnerships firması tarafından düzenlenecek olan konferansta, Türkiye ve bölgenin otomotiv sektöründeki geleceğine stratejik açıdan yaklaşılacaktır. Türkiye ve bölgeden önemli temsilcilerin katılımı ile 5-6 Kasim tarihlerinde Istanbul’da gerçekleşecek olan ‘Türkiye’de Dünya Otomotiv Konferansı’, otomotiv sektöründeki üretim, ihracat, teknoloji konuları dahil olmak üzere stratejik konular üzerine yoğunlaşacaktır. Konferansın ana başlıkları; üretici firmaların 2015 ve ilerisinden beklentileri/gelecek stratejileri, araç lojistiği ve tedarik zinciri, araçlarda gelişen Connectivity ve Big Data (Bağlı Araçlar ve Büyük veri) teknolojileri, Türkiye’nin kendi marka elektrikli aracını üretme yolunda atılan somut adımlar ve projenin hayata geçmesi. Konferansta Avrupa Imar ve Kalkınma Bankası’nı temsilen yer alacak Hande Islak, sektöre ekonomi ve finans tarafından yorumlarını katıyor olacak. Sonrasında Toyota Türkiye CEO’su ve Genel Müdürü Orhan Özen, 2014 yılı yorumlarını ve 2015 için üretim ve ihracat konularında beklentilerini paylaşıyor olacak. KPMG Türkiye otomotiv sektör yöneticisi Ergün Kış’da sektörün yerel ve global trendleri üzerine konuşuyor olacak. Rusya ile gelişen ilişkiler ve bunun otomotiv sektöründe etkileri göz önünde bulundurularak Rusya’dan aralarında Volvo, Peugeot, Volkswagen gibi markaların da bulunduğu 12 farklı OEM tesisleri olan bölgelerden yöneticiler programa katılacaktır. Kaluga ve Ulyanovsk bölgelerinin gelecek olan bu yöneticiler hem Rusya’ya yatırım ve ihracat fırsatlarından hem de firmaların bu fırsatları değerlendirebilmesi için analiz edebilmeleri konusunda bilgi sağlıyor olacaklardır. Ayrıca –STAN, -JAN ülkeleri ve Rusya’ya (Azerbaycan, Kırgızistan, Türkmenistan, Özbekistan, Pakistan, Tacikistan, Afganistan) ihracat ve yatırım fırsatları üzerine 2014 Eylül’de tamamlanan bir çalışma ile Frost & Sullivan araştırma ekibi Anna Özdelen ve Mobarak Moosa sunum yapacaktır. Bu sunum ayrıca bu bölgelerdeki mevcut trendleri, pazar zorluklarını, hafif binek araç satışlarındaki potansiyeli ve diğer segmentlerle ilgili analizleri, ayrıca Rusya pazarının dinamiklerini ve telematikleri ele alacaktır. İkinci gün ise MUSIAD otomotiv Kurulu Başkanı Cengiz Arslan başta olmak üzere Mehmet Buldurgan (Temsa eski CEO’su) ve ilave konuşmacılarimiz ile %100 Türk marka araç üretilmesi ve bu aracın elektrikli araç olması konularında atılan adımları, üzerine çalışılan projeleri ve yapılacakları tartışıyor olacagız. Microsoft İngiltere Otomotiv Sektör yöneticisi Ian Webber, Türkiye’nin henüz ulaşılamamış pazar potansiyeline satış için teknolojiyi daha iyi kullanarak ulaşma yolları üzerine hazırladığı çalışmalarını anlatacaktır. Panasonic’in Amerika’da Strateji ve Inovasyon Direktörü olan Hakan Kostepen ve Mirror Link Projelesinin sahibi Car Connectivity Consortium yöneticisi Antti Aumo Connectivity & Big Data konuları üzerine yoğunlaşıyor olacaktır. Türkiye’de Dünya Otomotiv Konferansı hem Türkiye’den hem de uluslarası anlamda üst düzey sektör temsilcilerini bir araya getirecek bir programdır. Katılacak firmalar arasında: Toyota Motor Turkiye, Ford Otosan, Mercedes Benz Turk/Daimler AG, Tofaş Türk, Otokar, Doğuş Otomotiv, Honda Türkiye, Anadolu Isuzu, Doğan Holding- Ditaş, Avrupa Kalkınma Bankası (EBRD), BNP Paribas, Robert Bosch, Microsoft, Panasonic America, Car Connectivity Consortium, TAYSAD, MUSIAD, Erdemir Group, EY Türkiye, Frost & Sullivan, Rusya Kaluga ve Ulyanovks bölge valilikleri, Okan Üniversitesi, Marmara Üniversitesi, MBCO Strategy & Investment Consultant, Cukur & Yilmaz Law Türkiye’de Dünya Otomotiv Konferansı hakkında daha detaylı bilgi almak veya sponsor, konuşmacı, katılımcı gibi alternatiflerle programda yer almak isterseniz lütfen bizimle iletişime geçiniz. [email protected] Türkiye’de Dünya Otomotiv Konferansı 2014 websitesi: www.worldwidepartnerships.co.uk