Author: Ersin Kara

Tofaş, Türk otomotiv sanayisinde “Sürdürülebilirlik Raporu” yayınlayan ilk otomotiv üreticisi oldu. Tofaş, Kurumsal Sürdürülebilirlik Politikası çalışmaları kapsamında, 2013 yılı performansını yayınlayarak bir ilke daha adım attı. Türk otomotiv sanayisinde “Sürdürülebilirlik Raporu” yayınlayan ilk otomotiv üretici şirketi olan Tofaş, ürettiği araçlardan üretim sistemlerine, çalışma ortamından paydaşlarla ilişkilere kadar, değer zincirinin bütününde sürdürülebilir çalışma ilkelerini hâkim kılmaya ve sürekli geliştirmeye odaklandığını gözler önüne serdi. Rapor, Tofaş’ın Türkiye ’de sektörüne öncülük ederek sürdürülebilirlik yolculuğunda gerçekleştirdiği çalışmaları, elde ettiği sonuçları ve gelecek hedeflerini içeriyor. Başta yatırımcı ve hissedarlar olmak üzere, çalışanlar, bayiler, tedarikçiler, iş ortakları, üniversiteler ve sivil toplum kuruluşları gibi tüm paydaşların, Tofaş’ın faaliyetleri ve performansı hakkında şeffaf, doğrudan ve güncel bilgiye ulaşabilme ihtiyacı gözeterek hazırlanan raporda, şirkette gerçekleştirilen çalışmalar hakkında veriler de yer aldı. Tofaş Sürdürülebilirlik Raporu’nun, içerik, kapsam ve bağlayıcılık unsurlarının belirlenmesi, performans verilerinin hesaplanması ve açıklamaların şekillendirilmesinde, Global Reporting Initiative (GRI) tarafından yayınlanan G4 Raporlama Rehberi’nde belirtilen, temel uygulama düzeyi ilkeleri takip edildi. Rapor içeriğinde kullanılan performans bildirimlerinin hazırlanmasında, GRI G4 Raporlama Rehberi tarafından belirtilen performans göstergelerinin yanında, sektör tarafından genel kabul görmüş veri türlerinden de faydalanıldı. Tofaş CEO’su Kamil Başaran konuyla ilgili olarak, “Tofaş, 2007 yılından bu yana Fiat Chrysler fabrikaları arasında uygulanan WCM’in Çevre ve Enerji Yönetim Sistemleri kriterlerini göz önünde bulunduruyor. Geçen yıl WCM’de ‘Altın Seviye’ ile ödüllendirilmiştik. Bu yıl, iklim değişiklikleri risk ve fırsatlarının şirketler tarafından nasıl yönetildiğini küresel çapta raporlayan CDP’nin (Carbon Disclosure Project-Karbon Saydamlık Projesi) İklim Performans Liderliği Endeksi’nde en yüksek skor olan A Bandı’nda 187 kuruluş arasında yer alan ilk ve tek Türk şirketi olduk. Hemen ardından Borsa İstanbul ’un, BIST 30 şirketlerinin çevresel, sosyal ve kurumsal yönetim konularındaki performanslarını temel alarak oluşturduğu BIST Sürdürülebilirlik Endeksi’nde yer alan ilk ve tek otomotiv şirketi olduk. Bu konuya yaklaşımımızı ortaya koyan bu kriterleri şirket kültürümüzün bir parçası yapabilmek için çalışmalarımıza hız kesmeden devam etmekteyiz. Öncelikli hedefimiz gelecek nesillere yaşanabilir bir yarın bırakmak ve tabii bunu yaparken kârlılığı arttırmanın da mümkün olduğunu gösterebilmek.” açıklamasında bulundu. Kaynak: http://www.radikal.com.tr/otomotiv/tofastan_surdurulebilirlik_raporu-1266273

Nissan, Honda, Hyundai and Kia brands set records in ‘fast-paced’ truck market Led by double-digit sales increases at Fiat Chrysler, General Motors, Hyundai-Kia, Toyota Motor Corp. and Subaru, the U.S. auto industry closed out a stellar 2014 with a blockbuster December as U.S. consumers took advantage of year-end deals, lower fuel prices and an improving economy. Light-vehicle sales rose 11 percent in December — slightly above forecasts — and 6 percent to 16.53 million for the year. The annualized pace of sales hit 16.92 million units, the third-fastest sales rate of the year. It is the fifth consecutive year U.S. deliveries have increased after hitting a 27-year low of 10.4 million in 2009 during the Great Recession. Thirteen brands — Honda, Nissan, Subaru, Porsche, Kia, Mercedes-Benz, Maserati, Land Rover, Hyundai, BMW, Audi, Jeep and Ram — established U.S. sales records in 2014. “Everything you need to have a great month was in place,” said Kurt McNeil, head of U.S. sales operations for GM. “Consumers felt good about the direction of the economy, interest rates and fuel prices were low, and our dealers did a great job introducing customers to our … new and redesigned vehicles.” Among major automakers, Daimler AG, FCA, Nissan Motor and Toyota gained U.S. market share in 2014 while the BMW Group, Ford, GM, Honda, Hyundai-Kia and Volkswagen Group lost ground. Subaru and Mazda also captured additional share. BMW retakes luxury title The BMW brand reclaimed the luxury-sales crown from Mercedes-Benz in 2014 by a 9,347-vehicle margin: 339,738 vs. 330,391. No. 3 Lexus, which was the luxury leader from 2000 to 2010, is quickly closing the gap on its top two rivals, passing 300,000 in annual sales for the first time since 2007. Meanwhile, Audi (182,011) outsold Cadillac (170,750) for the first time, jumping to the No. 4 luxury brand. Sales at FCA, formerly the Chrysler Group, rose 20 percent in December, capping a year that saw overall volume advance 16 percent. The company posted the biggest gain in U.S. market share among major automakers on robust demand for Ram pickups and Jeeps. Deliveries at GM, helped by heavy promotions, rose 19 percent, with retail volume increasing 23 percent and fleet shipments advancing 6 percent. Sales rose 21 percent at Chevrolet, 23 percent at GMC and 32 percent at Buick, while Cadillac dropped 11 percent. For all of 2014, GM’s sales advanced 5 percent. At Toyota, sales of Lexus, Toyota and Scion models totaled 215,057 last month, a 13 percent increase. The company’s 2014 volume advanced 6 percent. Toyota brand deliveries rose 13 percent and Lexus volume hit a December record of 39,879, up 15 percent. The Camry, with sales of 428,606, ranked as the top-selling car in the U.S. for the 13th straight year. “The industry finished last year on a high note thanks to a strong economic tailwind,” said Bill Fay, general manager of the Toyota division. “That momentum should continue in 2015 and combined with continued strong replacement demand, boost sales further.” Caution Still, some executives and analysts caution that growth will slow in 2015 after five years of rapid recovery. “U.S. auto sales are dancing to a very different, and we believe unsustainable, beat,” Morgan Stanley analyst Adam Jonas warned in a report Monday. Jonas suggested demand for new light vehicles has outpaced U.S. economic, wage and housing growth rates, thanks largely to easy credit access and extended loan terms that are keeping monthly payments manageable for many consumers. Toyota executives said they conservatively expect 2015 sales of 16.7 million vehicles, while others, including LMC Automotive, expect deliveries to hit 17 million. “Any way you slice it, whether it’s 16.7 [million vehicles] or slightly below or above, it’s still a very healthy industry,” Jeff Bracken, head of Toyota Motor Corp.’s Lexus brand in the U.S., said of the coming year. For some automakers, December and 2014 was a time to celebrate. At FCA, sales last month rose 19 percent at Jeep, 35 percent at Ram, 53 percent at the Chrysler brand and 1 percent at Fiat. Volume slipped 2 percent at Dodge. The company’s U.S. deliveries have now increased 57 consecutive months. For the year, FCA’s sales hit nearly 2.1 million on a 28 percent surge in light-truck deliveries. FCA is particularly well positioned as America rekindles its fondness for SUVs and pickups. For the year, Jeep volume surged 41 percent to 692,348. Ram pickup deliveries surged 24 percent in 2014 to 439,789. Through November, FCA’s U.S. market share stood at 12.7 percent, up from 11.5 percent through November 2013. Jeep’s U.S. market share climbed 1.1 percentage points to 4.2 percent through November. Ford dinged Ford Motor Co. sales rose 1 percent in December and slipped nearly 1 percent for the year, reflecting lower F-150 volume as the company transitions to the redesigned 2015 model. Deliveries last month rose 0.5 percent at the Ford brand and 21 percent at Lincoln Honda Motor Co.’s sales edged up 1.5 percent. Despite a slight drop in volume at the Honda brand in December, U.S. sales at the division set an annual record of 1,373,029. Acura volume rose 13 percent last month and 1.5 percent for the year. Honda — describing the truck market as “fast-paced” — said it set December and full-year records for crossovers and other light trucks. Deliveries of the CR-V crossover rose 13 percent in December to a record 32,369 units, and 10 percent for the year to a record of 335,019. Sales of the Honda Pilot, helped by incentives, surged 28 percent to 11,479 in December. “Despite the price of gasoline dropping well below $3 a gallon in many markets, Honda’s strong, balanced lineup of cars and trucks helped us achieve record sales in 2014,” said Jeff Conrad, general manager of the Honda division. “We will build on this momentum with some great new products coming in 2015.” Core models drive Nissan Deliveries at the Nissan brand rose 9 percent while volume slipped 9 percent at Infiniti last month. For the year, U.S. sales rose 12 percent to a record 1,269,565 at the Nissan division and 1 percent at Infiniti. Fred Diaz, Nissan’s senior vice president for U.S. sales, marketing and operations, credited the company’s core models — Altima, Sentra, Versa and Rogue, as well as the Leaf — for the results. Even with gasoline prices falling in recent months, U.S. deliveries of the Leaf topped 30,000 in 2014 — the first time any plug-in vehicle has reached that milestone in a single year, the company said. Overall, Nissan’s car sales rose 12 percent while truck volume slipped 1 percent last month. For the year, the company’s car volume rose 13 percent, outpacing the 9 percent increase in truck demand. “We expect low gas prices and high consumer confidence to be the magic formula that continues to bring more buyers into dealer showrooms,” Diaz said. Subaru shattered the 500,000 annual sales mark in the U.S. for the first time on a 24 percent gain in December deliveries. Mazda reported December volume of 24,808, a gain of 8 percent, and the company’s annual sales topped 300,000 units for the first time since 1994. The company said it retailed 278,880 units last year, the highest total since 1994 as part of a plan to reduce reliance on fleet deliveries. Volkswagen sold 34,058 vehicles last month, essentially flat compared with Dec. 2013, while the brand’s full-year sales fell 10 percent to 366,970. Positive factors Numerous factors are playing out to support robust auto sales heading into 2015. Favorable financing terms, improving household finances, employment gains, new or redesigned models and the plunge in gasoline prices are all combining to attract buyers to U.S. showrooms. “The momentum the economy carried through 2014 accelerated in the fourth quarter,” said Mustafa Mohatarem, chief economist for GM. “Car-buying fundamentals remain strong and we expect higher industry sales in 2015.” A steady wave of recalls — the industry set a record in 2014 — also hasn’t deterred shoppers. “December sums up what we’ve seen all year for automakers, and it’s a fitting finish to a comeback year for the industry,” said John Krafcik, president of TrueCar. “Sales volume growth and the popularity of highly profitable vehicle segments — pickups, utilities and luxury vehicles — has been immensely beneficial to automakers’ revenue and we expect more good news in 2015.” To end the year on a high note, there were plenty of deals promoted throughout the month and many dealers extended showroom hours between Christmas and the New Year holiday weekend to handle additional volume. Analysts at Edmunds.com estimate about 33 percent of the month’s sales happened in the last week of December. With gasoline prices falling below $2 a gallon in large swaths of the country, automakers and dealers sweetened discounts on hybrids. Tom Wood Lexus near Indianapolis dangled a $299 a month lease for 27 months and $1,099 due at signing on the 2015 CT 200h. The dealership also threw in a $250 Amazon.com gift card for customers who bought or leased any new vehicle through Jan. 3. Other deals: • BMW offered up to $3,500 off select 2015 models nationwide. • Buick and GMC extended a deal started in November that provided buyers cash back equal to 20 percent of MSRP on older 2014 and 2015 inventory. Chevrolet ran a similar deal on select cars. • Chrysler pitched a $239 a month lease for 39 months on the Chrysler 200 midsize sedan with zero down, no first payment and zero security deposit for buyers with top-notch credit. Honda offered several lease deals with no down payment or security deposit on popular or older models. The first lease payment was also waived: • $320 monthly lease on the 2015 Pilot LX with two-wheel drive for 36 months. • $270 monthly lease on the Accord LX sedan for 36 months. • $230 monthly lease on the 2015 Civic LX sedan for 36 months. Trucks, prices shift higher Kelley Blue Book said light-vehicle transaction prices rose nearly 3 percent year-over-year to $34,367 in December — making it the highest month on record for average transaction prices. Pricing was strong across most of the industry with the exception of hybrids and electric vehicles, KBB said. It was also the year of the light truck for most automakers. Buyers purchased more pickups, minivans, crossovers and SUVs than cars every month in 2014. That’s something automakers haven’t enjoyed since 2004 when a barrel of oil sold for less than $40. Omari Gardner and Ryan Beene contributed to this report. Source: http://www.autonews.com/article/20150105/RETAIL01/150109997/fca-gm-toyota-subaru-drive-market-to-11-gain#disqus_thread written by David Phillips

2014 has been a rollercoaster year for Russia, a year that is set to end more differently than anyone might have expected 12 months ago. The feeling of goodwill in the days that followed the Sochi Winter Olympic Games is but a distant memory, overshadowed by Russia’s defiant stance on the Ukraine crisis, the country’s resultant international isolation and its recent admission that it faces recession in 2015. As we write, the rouble’s freefall (down 50% in 2014) has been temporarily slowed following the government’s decision to start selling foreign exchange. Too little, too late, is the general consensus. This action may help to halt the rouble plunging against the dollar, but it will do little to halt plunging oil prices – the country depends on US$100 a barrel for oil which is currently trading at around US$60 – rising interest rates and the effects of sanctions. “One OEM senior vice president told Automotive World that the volatility in the Russian market is such that a swing (read: decline) of 500,000 units in a year is of much less concern than it would be in an established market like Germany”   However, Russia’s highly volatile and rapidly worsening situation has given an interesting short-term boost to certain industries, including automotive and consumer electronics. Aware that their roubles may rapidly lose value, people are spending their cash and boosting retail sales ahead of anticipated major price increases. There are some planned automotive investments going ahead – Toyota recently invested in its Russian factory, and Ford has begun production of the EcoSport at its JV with Sollers. These investments may surprise, but one school of thought suggests playing the long game. One OEM senior vice president told Automotive World that the volatility in the Russian market is such that a swing (read: decline) of 500,000 units in a year is of much less concern than it would be in an established market like Germany; the OEM SVP was confident that Russia would bounce back, and continue on its path to Europe’s number one car market. There’s another school of thought, however, that says that months before the Olympic flame even reached Sochi, it was already clear that Russia was showing much less growth potential than it had over the rest of the last decade. In the years after 2008, the pace of market growth and development, and the fact that the country appeared to have ridden the financial crisis that damaged so many other economies, made Russia a must-have on many OEMs’ target market lists. Now, with slow and patchy recovery in mainstream Europe, Russia’s current crisis looks set to have a significant negative impact on the automotive industry in 2015.   “Months before the Olympic flame even reached Sochi, it was already clear that Russia was showing much less growth potential than it had over the rest of the last decade”   The experience of 2014 has shown how quickly strong consumer confidence can be shattered. Asian OEMs which had bet on Russian growth are suffering; major global OEMs announced several production cuts in recent months, and that was ahead of the latest, most difficult of market conditions. Across the 12 months of 2015, it’s hard to see anything other than a major economic decline that will make a major dent in the Russian car market’s long-anticipated rise to the top – a dent that could take years to repair.             Source: Martin Kahl _ http://www.automotiveworld.com/analysis/comment-rouble-trouble-auto-industry-2015/

Türk otomotiv devinden Rusya hamlesi Ford Otomotiv, kamyon ve çekicilerin Rusya’da üretilmesi için Avtotor Holding ile mutabakat anlaşması imzaladığını bildirdi. Ford Otomotiv Sanayi, Ford Trucks kamyon ve çekicilerin Rusya’da üretimi için Avtotor Holding ile üretim işbirliği mutabakat anlaşması imzalandığını bildirdi. Ford Otomotiv’in Kamuyu Aydınlatma Platformu’da (KAP) yer alan açıklamasına göre, şirket, Ford Otosan mühendisliği ile geliştirilen ve Eskişehir İnönü Fabrikası’nda üretilen Ford Trucks kamyon ve çekicilerin Rusya’da üretimi için Avtotor Holding ile üretim işbirliği mutabakat anlaşması imzaladı. Anlaşma ile Ford Trucks kamyon ve çekici modelleri, Rusya pazarında satılmak üzere Rusya’nın kuzeybatısında yer alan Kaliningrad’daki Avtotor Fabrikası’nda da üretilecek.Üretime 2014 Aralık ayı sonunda başlanması planlanıyor. Ford Otomotiv hisseleri ilk seansı yüzde 0.84 kayıpla 29.65 liradan kapatarak yüzde 0.07 artıda bulunan BIST-100 endeksinin altında performans gösterdi. Kaynak: http://finans.mynet.com/haber/detay/ekonomi/turk-otomotiv-devinden-rusya-hamlesi/97888 edited by (AA)  

Dev Otomotiv Markası Opel Batıyor Mu? Opel krize daha fazla dayanamayarak Bochum tesislerinde çalışan yaklaşık 2 bin 700 işçinin12 Aralık günü son iş günü olacağını açıkladı. İşçilere ödenecek tazminat ise umut verici. Alman araba endüstrisinin ciddi markası Opel de krize dayanamadı. Opel Bochum tesislerinde çalışan takribî 2 bin 700 işçi için 12 Aralık Cuma günü son iş günü olacak. Şirket Bochum kentindeki tesislerini bu sene aralık ayı sonuna doğru kapatacağını duyurdu. Hürriyet’te yer piyasa habere oranla 10 Ekim 1962 yılında Bochum kentinde 678 bin ve 709 bin metrekarelik iki arsa üstüne kurulan Opel tesislerinde 20 bine yakın işçi çalışıyordu. Avrupa’nın en uygar fabrikası şekilde gösterilen Opel, yılda 250 bin araba üretimiyle Bochum ve Dortmund kentinde yaşayanlar için istihdam sağlıyordu. Bochum ve Dortmund kentlerinde maden ocakların kapanmasının arkasından Opel tesisleri herkese yeni bir ümit kapısı olmuştu. İŞÇİ BAŞINA 110 BİN EURO TAZMİNAT ÖDENECEK  Küresel krizin etkisinde hayat savaşı verici Opel’in 52 sene sonra Bochum tesislerini kapatma kararı herkesi adeta şok etti. İşten çıkarılan her işçiye ödenecek 110 bin Euro tazminatın Opel’e maliyeti 550 milyon Euro’yu buluyor. Bochum tesislerinde Opel’in Kadett, Rekord, Manta daha sonra aile arabası Zafira, modelleri üretiliyordu. Çalışanların ıslak ortalaması 50 bulunan Opel işçileri için iş bulma şansı düşük. İşçi mümessili Rainer Einenkel, ‘Opel tesislerin yedek parça bölümünde 700 işçimiz için 2020 yılına kadar iş garantisi sağlamak istiyoruz. Bochum ve etrafında geniş iş olanakları yok. Bölgede işsiz sayısı çok. Opel işçileri için aşırı zor bir durumla karşı, karşıyayız’ diye konuştu. Şirket 2009 yılında kıl payı iflastan kurtulmuştu.       Kaynak>http://www.taseronhaber.com/haber/dev-otomotiv-markasi-opel-batiyor-mu-6471.html

“World Automotive Conference in Turkey” katılımı için son 2 gün.   “Türkiye’de Dünya Otomotiv Konferansı, 5* Elite World Istanbul Hotel, 5-6 Kasım 2014″ Londra yerleşik Worldwide Partnerships firması tarafından düzenlenecek olan konferansta, Türkiye ve bölgenin otomotiv sektöründeki geleceğine stratejik açıdan yaklaşılacaktır. Türkiye ve bölgeden önemli temsilcilerin katılımı ile 5-6 Kasim tarihlerinde Istanbul’da gerçekleşecek olan ‘Türkiye’de Dünya Otomotiv Konferansı’, otomotiv sektöründeki üretim, ihracat, teknoloji konuları dahil olmak üzere stratejik konular üzerine yoğunlaşacaktır. Konferansın ana başlıkları; üretici firmaların 2015 ve ilerisinden beklentileri/gelecek stratejileri, araç lojistiği ve tedarik zinciri, araçlarda gelişen Connectivity ve Big Data (Bağlı Araçlar ve Büyük veri) teknolojileri, Türkiye’nin kendi marka elektrikli aracını üretme yolunda atılan somut adımlar ve projenin hayata geçmesi. Konferansta Avrupa Imar ve Kalkınma Bankası’nı temsilen yer alacak Hande Islak, sektöre ekonomi ve finans tarafından yorumlarını katıyor olacak. Sonrasında Toyota Türkiye CEO’su ve Genel Müdürü Orhan Özen, 2014 yılı yorumlarını ve 2015 için üretim ve ihracat konularında beklentilerini paylaşıyor olacak. KPMG Türkiye otomotiv sektör yöneticisi Ergün Kış’da sektörün yerel ve global trendleri üzerine konuşuyor olacak. Rusya ile gelişen ilişkiler ve bunun otomotiv sektöründe etkileri göz önünde bulundurularak Rusya’dan aralarında Volvo, Peugeot, Volkswagen gibi markaların da bulunduğu 12 farklı OEM tesisleri olan bölgelerden yöneticiler programa katılacaktır. Kaluga ve Ulyanovsk bölgelerinin gelecek olan bu yöneticiler hem Rusya’ya yatırım ve ihracat fırsatlarından hem de firmaların bu fırsatları değerlendirebilmesi için analiz edebilmeleri konusunda bilgi sağlıyor olacaklardır. Ayrıca –STAN, -JAN ülkeleri ve Rusya’ya (Ukrayna, Azerbaycan, Kırgızistan, Türkmenistan, Özbekistan, Tacikistan) ihracat ve yatırım fırsatları üzerine 2014 Eylül’de tamamlanan bir çalışma ile Frost & Sullivan araştırma ekibi Anna Özdelen ve Mobarak Moosa sunum yapacaktır. Bu sunum ayrıca bu bölgelerdeki mevcut trendleri, pazar zorluklarını, hafif binek araç satışlarındaki potansiyeli ve diğer segmentlerle ilgili analizleri, ayrıca Rusya pazarının dinamiklerini ve telematikleri ele alacaktır. İkinci gün ise MUSIAD otomotiv Kurulu Başkanı Cengiz Arslan başta olmak üzere Mehmet Buldurgan (Temsa eski CEO’su) ve ilave konuşmacılarimiz ile %100 Türk marka araç üretilmesi ve bu aracın elektrikli araç olması konularında atılan adımları, üzerine çalışılan projeleri ve yapılacakları tartışıyor olacagız. Microsoft İngiltere Otomotiv Sektör yöneticisi Ian Webber, Türkiye’nin henüz ulaşılamamış pazar potansiyeline satış için teknolojiyi daha iyi kullanarak ulaşma yolları üzerine hazırladığı çalışmalarını anlatacaktır. Panasonic’in Amerika’da Strateji ve Inovasyon Direktörü olan Hakan Kostepen ve Mirror Link Projelesinin sahibi Car Connectivity Consortium yöneticisi Antti Aumo Connectivity & Big Data konuları üzerine yoğunlaşıyor olacaktır. Türkiye’de Dünya Otomotiv Konferansı hem Türkiye’den hem de uluslarası anlamda üst düzey sektör temsilcilerini bir araya getirecek bir programdır.   Katılan firmalar arasında: Toyota Türkiye, Ford Otosan, Mercedes Benz Türk/Daimler AG, Tofaş Türk, Honda Türkiye, Anadolu Isuzu, Otoyol, Dogus Oto, EBRD, Is Bankası, Euler Hermes, Ekol lojistik, Dynamic Lojistik, Panasonic America, Car Connectivity Consortium, IHS Automotıve, TAYSAD, MUSIAD, ISPAT, TEPAV, Rusya Kaluga & Ulyanovks bölge bakanlıkları, Erdemir – Ereğli Demir Celik, EY Turkey, Frost & Sullivan Katılımcı Profili: Chief Executive Officer, Business Development Manager, Senior Banker, Logistics Manager, Vice President of Product Development, Programme Manager for Europe & Africa, Parts Delivery & General Purchasing Department Manager, Chairman, Head of Research & Development Planning Manager, Chief Information Officer, Executive Strategy Director, Brand Manager, Board Member, Supply Chain Development Manager, Strategic Management and Business Development Director, Sales & Marketing Director, Purchasing Manager, R&D Centre Manager Türkiye’de Dünya Otomotiv Konferansı konuşmacıları ve katılımcıları hakkında güncel bilgi almak veya sponsor, konuşmacı, katılımcı gibi alternatiflerle programda yer almak isterseniz lütfen Avşar Hanım ile iletişime geçiniz. İletişim Bilgileri: +44 203 289 5003 veya [email protected]

Türkiye otomotiv araştırması sonucu Bosch Türkiye Otomotiv araştırmasına göre sürücülerin ilk tercihi dizel araçlar.   Bosch Türkiye Otomotiv araştırmasında, sürücülerin ilk tercihinin “dizel araçlar” olduğu belirlendi. Bosch Türkiye Otomotiv Araştırması’na göre, Bosch Türkiye tarafından gerçekleştirilen ve araç kullanım alışkanlıklarının belirlendiği “Otomotiv Araştıması”na katılanların yüzde 83’ü binek otomobil sürücülerinden oluşuyor. Araştırma bu yönüyle binek araç kullanım alışkanlıklarına ışık tutmayı amaçlıyor. Araştırmaya göre, hala kullanılan araçların yüzde 45’i dizel, yüzde 26’sı benzinli, yüzde 29’u ise LPG/Benzinli. Kullanıcılara “yeni araç almaları durumunda ne tür araç tercih edecekleri” sorulduğunda katılımcıların yüzde 59 dizel, yüzde 19 benzinli, yüzde 21 LPG/Benzinli, yüzde 1 ise hibrid benzinli yanıtını verdi. İstanbulluların yeni araç tercihi yüzde 73 ile dizel çıktı. Sürücülerin yüzde 79’unun ise araç alımlarında araçların çevreci olmasını istemeleri de önemli bir gelişme olarak dikkati çekti. Araştırma sonuçlarına bakıldığında, yeni araç alımında yakıt tüketiminin yüzde 91 ile en önemli kriter olduğu görüldü. Bunu yüzde 55’le aracın fiyatı, sürüş keyfi, yakıt tipi ve markası takip etti. Verilere göre, erkek kullanıcılar kadın kullanıcılara göre fiyata, kadın kullanıcılar da erkeklere oranla sürüş keyfine daha fazla önem veriyor. Yakıt tiplerine erkeklerin, aracın dizaynına ise kadınların karşı cinsten daha meraklı olduğu görüldü. Araştırmada, sürücülerin araç üzeri güvenlik sistemlerine, yakıt tasarrufu ve çevreci olması kadar önem vermedikleri dikkati çekti. Bu sonuçtan yola çıkarak, kazaların yüzde 90’nın sürücü hatalarınından oluştuğu düşünüldüğünde, sürücü destek sistemlerinin sürücüler tarafından daha yakından tanınmasının ve farkındalılıklarının artması gerektiği kaydedildi. Sürücülerin araç kullanırken hissettiklerinin de incelendiği araştırmaya göre araç kullanmak her 5 kişiden birinde stres yaratıyor. Yine her beş sürücüden ikisi araç kullanmak zorunda olduğunu söylüyor. Bu zorunluluk İstanbul’da yaşayan her 5 sürücünün 3’ünde bulunurken, trafikte sürücülerin üzerinde en çok stres oluşturan durumların trafik yoğunluğu ve ani fren yapmak olarak ön plana çıktı. Ayrıca sürücüler, haftanın 2,3 gününü park yeri bulmaya çalışmak, 2,2 günü dar alana park etmek, 2 günü ise yoğun trafiği olan yerlere park etmek zorunda kalıyor. Bosch Türkiye Otomotiv Araştırması katılımcıların trafikte en sık karşılaştıkları durumları ortaya koydu. İlk sırayı yüzde 22 ile sürücülerin farlarını yol durumuna göre ayarlamamasından duyulan rahatsızlık alırken, bunu yüzde 19 ile park edilebilecek alanların çok dar olması, yüzde 14 ile sürücülerin önüne çıkan engel nedeniyle şerit değiştirmek zorunda kalması, yüzde 12 ile aniden yaya çıkması nedeniyle ani fren yapmak zorunda kalmak takip etti. Diğer sık rastlanan durumlar arasında ise şerit değiştirirken kör noktada araç olması, trafik durumu nedeniyle takip mesafesini koruyamamak, hız limitlerini geçmek, yorgun araç kullanmak ve trafik işaretlerini gözden kaçırmak geldi.             Kaynak:http://www.haberler.com/bosch-tan-turkiye-otomotiv-arastirmasi-6632415-haberi/ ve http://www.bucagundem.com/ekonomi/turkiye-otomotiv-arastirmasi-sonucu–h52145.html

Israeli innovation gives global auto industry added value Alternative fuel, traffic sensors, and information about road conditions are some of the things Israel has to offer.   Since the days of the Israeli-made Sussita, and until quite recently, it appeared that Israel was of no special interest to the global auto industry. Renault was won over by Shai Agassi, and invested in his unsuccessful Better Place electric car venture, but big names like Fiat, Toyota, and BMW stayed away from the local arena. Over the past year, however, the world’s leading auto manufacturers have decided to switch gears and look for innovation in Israel. They aren’t looking for innovative auto design; they want technologies that will give cars added value. Fiat, which is behind Alpha Romeo, Jeep, and Chrysler, to name a few, is one of the leading companies showing interest in Israel. As early as the beginning of the preceding decade, reports appeared that the Italian manufacturer was considering cooperative efforts, or even the establishment of an Israeli R&D center subordinate to the company’s Italian R&D center (CRF). At the beginning of this year, a Fiat team visited Israel to check out the possibility of establishing a local R&D center. The company will try to focus less on things like the Internet and high tech, and more on alternative fuels. It was reported that this visit was a continuation of an Israeli delegation’s visit to Turin last year, which included Israeli government representatives, and was initiated by the Mediterranean Car Agency (MCA), Fiat’s official importer in Israel, among others. Israel Export & International Cooperation Institute director for International Projects, Target Countries, and Automotive Uri Pachter says that one of the things in which Fiat is showing interest is the use of methanol as an alternative to the gasoline. “The intention is to establish a center in Israel that will jointly develop methanol, after which it will be installed in systems and used to fuel cars in Israel,” he says. “There are discussions, but no final decision on the matter has been taken yet.” At the same time, Fiat subsidiary Magenti Marelli, which develops and manufactures systems and technology components for the auto industry, plans to hold a special day in the next few months, during which it will meet a number of Israeli companies in order to consider cooperation. Another manufacturer taking a close look at the local market is BMW. Pachter explains that the connection with the German manufacturer began in 2008, and was based on subcontracting for spare parts and sub-systems, but is now focusing more on the local high-tech scene. The turning point came last year at a major event held by the Export Institute in Munich under the auspices of the Ministry of the Economy’s trade mission there, in which 30 Israeli companies took part. “Following that technology event, several Israeli companies initiated contacts with BMW. A number of agreements were signed, and things began to move,” Pachter explains. Last month, a senior BMW delegation visited Israel to meet with Israeli companies and with the Chief Scientist in order to hear from him about the plans for integrating international companies in the local market. At the same time, at the beginning of the year, representatives from BMW i Ventures, BMW’s investment fund, attended the Israel Dealmakers Summit held by Landmark Ventures in New York for the purpose of examining at close range possible investments in Israeli startups. Two other auto manufacturers that are zeroing in on Israel are Spanish company SEAT and Czech company Skoda. Earlier this year, Ministry of the Economy director general Amit Lang visited SEAT’s offices in Spain, and presented to senior executives from the company a number of Israeli technologies likely to interest the Spanish manufacturer. In addition, representatives of the Ministry of the Economy and the Export Institute visited Skoda headquarters near Prague last year, and made a presentation about 20 Israeli companies to Skoda representatives. US auto manufacturer Ford is another company whose name has been linked with the local high-tech industry, and the company held a special technology event last year at which a number of Israeli companies made presentations to senior Ford executives and representatives of Fords sub-contractors. “Great expectations” Toyota is the most recent auto manufacturer to express interest in Israeli innovation. The company organized a hackathon for Israeli developers today, in which it is searching for special developments in various fields. Susumu Kono, a senior researcher at Toyota’s Toyota Info Tech Center subsidiary, which is looking for new technologies for the Japanese auto manufacturer, said that it was the second hackathon the company was holding outside of Japan, after a similar event in Mountain View in Silicon Valley last year. “I heard that Israeli engineers were coming up with creative ideas, and I want to see it from close up,” Kono said in explaining why he is visiting Israel. “We have no specific technologies that we’re looking for, but we came to Israel because Israel is where applications like Waze are being developed, and we have great expectations from the market here. There are high-quality people here with open minds and a supportive environment in the form of venture capital funds and government support.” According to Kono, the subjects of interest to Toyota are using big data stored by the company from the use of its vehicles, such as driving speed, the road situation, temperatures inside and outside the car, etc. “We want to see how we can use these data with innovative developments,” he explained. GM’s investment arm Even before the current wave, General Motors was the first auto manufacturer to recognize the potential in Israel’s development talent, and set up a development center in Israel from scratch. The center brought together scientists and researchers, who engaged mainly in developing car sensors. Since that time, the development center has hired software engineers, developers, and big data personnel, and currently has 100 employees under the management of General Motors Israel CEO Gil Golan. General Motors has been indirectly cooperating with Israel since 1995, but only in 2007 did the company realize that it was worthwhile establishing an R&D center here, and that Israel was a critical location for exceptional technologies and innovation for the auto industry. “Some of the things we’re working on have already gone into General Motors vehicles, but more substantial things will be put in later,” Golan explains. Four years ago, General Motors International, like quite a few global corporations, launched an investment fund. Its fund is called GM Ventures. The fund, which was initially allocated $100 million, uses the local development center as its Israeli investment arm, and invested $5 million in Powermat, which is developing a wireless charging surface for mobile devices, as early as 2011. The fund has also invested in four other Israeli companies. “The auto industry has become very attractive, with a huge variety of technologies. It’s possible to see how any technology you can think of can be adapted to the auto industry,” Gil Golan says. “In recent years, together with the radical development of technologies that affect the auto industry, but aren’t the industry’s core, therehas been a change towards combining the unusual with the conventional. An opportunity has therefore been created here that is very relevant to the Israeli high-tech industry. A car company won’t look for conventional things here, such as the next generation of engines, because there are better places for that. But features like sensors, vision systems, sensory systems, information security, and user experience-based interfaces are at the core of the local industry,” he says. Concerning the interest being shown by other manufacturers, such as Fiat and BMW, Golan comments, “It only goes to show how important the matter is for the auto industry, because this industry is hungry for innovation. We have no doubt that in the next five years, there will be more automotive players in Israel.” At the same time, he made it clear that if other manufacturers do important things in Israel, it will be through the establishment of R&D centers from scratch, not by acquiring local companies, as technology giants like Apple and Facebook did. “In the auto industry, the practice of acquisitions is less well known. It makes the process harder – building something from scratch and relying primarily on organic growth – but the fact that there are other important players in the field and from other fields here eases the risk and gives a feeling of confidence,” Golan continues. Pachter explains that connections with the car manufacturers have already been going on for a decade, but only in the past two years has there been a change in the direction of high tech. “The manufacturers are showing interest in cyber security, communications between vehicles, navigation accessories, augmented reality, technologies that facilitate operation of systems by voice or hand movement, noise reduction during driving, weight reduction, and alternative energy,” he says. According to Pachter, one of the most popular segments is electronic entertainment and smart cars – the result of multimedia systems that have been introduced into cars in recent years on the one hand, and connectivity of cars to the Internet through cellular and WiFi networks on the other. Clear evidence of this can be seen in the CES electronics exhibition, the largest in the world, held early this year in Las Vegas. Mercedes Benz, Tesla, Ford, and General Motors presented various developments in cooperation with technology companies. Among other things, there were car systems that combined large touch screens, use of verbal commands, cameras, and various driver interfaces. It is hard to talk about the auto industry’s interest in Israel without mentioning two names: Better Place and Mobileye(NYSE: MBLY). Better Place created a real buzz about the electric car industry in Israel, but failed in the end. On the other hand, Mobileye, a producer of systems for preventing traffic accidents, has had great success, and made its IPO in the US in August at a company value of $5.3 billion, which has since soared to $10.5 billion. “Mobileye is a good example of the capability that exists here, but that isn’t the only reason for the interest in Israeli companies. There’s no doubt that these two names, combined with the reputation acquired by the Israeli high tech industry over the years, are helping the local market, and creating interest and opportunities,” Pachter says. Better Place and Mobileye have put Israel on the map,” says Golan. “”Better Place created hype that made a connection between electric cars and Israel. Unfortunately, it failed, and that’s a pity. At the same time, it created experience and know-how among its employees, and its CTO and other employees came to work with us and are contributing from this know-how. Every startup aiming at the auto industry, and also those whose product can be used in the auto industry, adds weight.”             Source:http://www.globes.co.il/en/article-israeli-innovation-gives-global-auto-industry-added-value-1000980470